CLEAN EATS is an organic small farms network with delivery service to your home. The CLEAN EATS catalogue has a look of ease with its characteristic clean lines and layout. The brand was developed as a personal project.

SCOPE:   PAGE LAYOUT  /  PRINT  / BRAND DEVELOPMENT  / MARKETING /  NAMING

The simple hearth of the small farm is the true center of the universe.

MASANOBU FUKUOKA
EAT WELL

Taste. Texture. Nutrition. Ecological Responsibility.

Care for yourself as you care for the earth.
CLEAN TABLE. CLEAN PLANET.
CLEAN EATS NETWORKS LOCAL FARMERS WITH DELIVERY SERVICE TO YOUR DOOR.
Taste the flavors of the orchards. Experience natural dairy and eggs. Support healthy food, healthy living and a healthy planet.

STRATEGY:

  • Clean look allows good food to speak for itself.
  • Small farm profiles foster meaningful connections.
  • Delicious recipes provide incentive to keep this book, reducing trash and increasing brand influence.
  • Coupon incentives attract new users.