VOCE https://vocedesign.com BY TARA MATTHEWS Tue, 07 Jul 2020 17:51:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://i0.wp.com/vocedesign.com/wp-content/uploads/2019/03/cropped-voce-favicon.png?fit=32%2C32&ssl=1 VOCE https://vocedesign.com 32 32 157709697 — https://vocedesign.com/2019/03/02/strategy/?utm_source=rss&utm_medium=rss&utm_campaign=strategy Sat, 02 Mar 2019 04:49:36 +0000 https://vocedesign.com/?p=658 Identify the most POWERFUL message + put it in the SPOTLIGHT.

]]> 658 AMBER SPECIALTY FOODS https://vocedesign.com/2019/02/28/amber-specialty-foods/?utm_source=rss&utm_medium=rss&utm_campaign=amber-specialty-foods Thu, 28 Feb 2019 00:03:23 +0000 https://vocedesign.com/?p=453 Organic Foods by Canada's First Nations Peoples … VIEW CASE STUDYAMBER SPECIALTY FOODS]]>

AMBER is a conceptual brand positioned as sustainable specialty foods by Canada’s First Nations Peoples. The proceeds of AMBER goods help to preserve ancient cultures and landscapes.

SCOPE: NAMING / BRAND IDENTITY / PACKAGE DESIGN & DIGITAL PROTOTYPES / ECOMMERCE

The maple’s broad leaf, its diverse fingers distinct yet one, symbolizes Canada.

The lifeblood of ancient maples, becoming a luminous gem that endures, speaks to Ancient Canada. A M B E R.

SUSTAINING ANCIENT: CULTURE, WILDLIFE, & WILDERNESS

Delectable hues and glints of amber foil build a vibrant, appetizing look.

ORIGINAL DIGITAL PAINTINGS AND ARTWORK.

ECOMMERCE SITE DESIGN

PRODUCT CATEGORY: TEA

PRODUCT CATEGORY: SALMON

PRODUCT CATEGORY: GAME

PRODUCT PAGE: BLUEBERRY TEA

]]> 453 CLEAN EATS MARKET https://vocedesign.com/2019/02/26/clean-eats-catalogue/?utm_source=rss&utm_medium=rss&utm_campaign=clean-eats-catalogue Tue, 26 Feb 2019 06:50:42 +0000 https://vocedesign.com/?p=560 Delivery Catalogue from Local Farm to Table … VIEW CASE STUDYCLEAN EATS MARKET]]> CLEAN EATS is an organic small farms network with delivery service to your home. The CLEAN EATS catalogue has a look of ease with its characteristic clean lines and layout. The brand was developed as a personal project.

SCOPE:   PAGE LAYOUT  /  PRINT  / BRAND DEVELOPMENT  / MARKETING /  NAMING

The simple hearth of the small farm is the true center of the universe.

MASANOBU FUKUOKA
EAT WELL

Taste. Texture. Nutrition. Ecological Responsibility.

Care for yourself as you care for the earth.
CLEAN TABLE. CLEAN PLANET.
CLEAN EATS NETWORKS LOCAL FARMERS WITH DELIVERY SERVICE TO YOUR DOOR.
Taste the flavors of the orchards. Experience natural dairy and eggs. Support healthy food, healthy living and a healthy planet.

STRATEGY:

  • Clean look allows good food to speak for itself.
  • Small farm profiles foster meaningful connections.
  • Delicious recipes provide incentive to keep this book, reducing trash and increasing brand influence.
  • Coupon incentives attract new users.
]]> 560 NAUTILUS | ESCHER GAMES https://vocedesign.com/2019/02/15/nautilus-vr-game-by-escher-studios/?utm_source=rss&utm_medium=rss&utm_campaign=nautilus-vr-game-by-escher-studios Fri, 15 Feb 2019 09:34:53 +0000 https://vocedesign.com/?p=136 Journey to depths above … VIEW CASE STUDYNAUTILUS | ESCHER GAMES]]> Voyage into deep space on an enigmatic vessel recalling Jules Vern’s 20,000 Leagues Under the Sea. HMS Nautilus embarks upon a perilous and hostile sea of infinite mysteries.

Taking their name from MC Escher’s drawings that break from the two dimensional plane, Escher Games has created a 3D virtual universe–a sea of celestial jetsam where malevolent entities lurk in the dark.

Here there be monsters.

16th Century Hunt-Lenox Globe Cartographer

Nautilus and Escher Games created by Tara Matthews, VOCE Design Studios.

]]> 136 WINE & VINE https://vocedesign.com/2019/02/06/winemakers-vintners-conference/?utm_source=rss&utm_medium=rss&utm_campaign=winemakers-vintners-conference Wed, 06 Feb 2019 01:25:22 +0000 https://vocedesign.com/?p=253 Vintners & Winemakers Convention … VIEW CASE STUDYWINE & VINE]]> WINE COUNTRY IN THE CITY

Celebrating winemaking with an urban aesthetic. Sharing agricultural and artisanal knowledge brimming in both tradition and innovation.

Wine is one of the most civilized things in the world.

Ernest Hemingway

Where the seasoned barrel and the fragrant vineyard mix.

Wine & Vine Conference created by Tara Matthews, VOCE Design Studios.

]]> 253 STRATUS AEROSPACE https://vocedesign.com/2019/02/05/stratus/?utm_source=rss&utm_medium=rss&utm_campaign=stratus Tue, 05 Feb 2019 23:06:38 +0000 https://vocedesign.com/?p=1061 Stratus Aerospace is taking stock and taking off … VIEW CASE STUDYSTRATUS AEROSPACE]]> Travel is going beyond the bounds of Earth’s gravity, out into space and back again. The aerospace business balances stable infrastructure with futuristic advancement.

SCOPE:   PAGE LAYOUT  /  PRINT  / BUSINESS COLLATERAL

HERITAGE. LEGACY. PIONEERING.
MEET THE CREW

Our success comes from openness to ideas. Every person has a voice at Stratus.

Those who initiate change will have a better opportunity to manage the change that is inevitable.

WILLIAM POLLARD
BRINGING THE WORLD CLOSER.
STRATUS AEROSPACE IS A PARTNERSHIP BETWEEN SMART BUSINESS AND BRILLIANT TECHNOLOGIES.
We believe that alternative energy is key in the future of flight. “Jet fuel” can be reimagined as green and renewable.
Cover Design

Stratus Aerospace is a design concept, not an actual company. Designs by Tara Matthews.

STRATEGY:

  • Blue color pallet recalls sky and clouds, setting a tone that is safe, secure and calm.
  • Emphasizing individuals and teamwork personalizes the company.
  • Advancement in technology is balanced by time-tested success.
  • Organizing data into visual illustrations together with commentary helps to elucidate trend forecasts and the analysis of past trajectories.
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